Build More Profitable Relationships
Good networking is about building profitable relationships
How can You Build More Profitable Relationships?
You build relationships over time. They are easier to destroy than to build.
Stay in contact by various means. Do more than merely show up at the regular networking meeting. Meet for coffee or
lunch once in awhile. Make a phone call, send an email and mail a postcard. Different means of contact makes the
relationship stronger and more memorable.
Compliment others. It might be on their presentation, website, recent promotion, service they provided, article
about them, award for which they were nominated or challenge they overcame. We are dying for more recognition.
Thank them when they do something for you - either directly or indirectly. Send them a nice thank-you card. It's
both personal and memorable. We seek appreciation.
We like those who are like us. Look for and reinforce the similarities when you talk. It might be hobbies, family,
culture, interests, career,…
Be honest. Yes I know business contact, especially at networking events, often has some posturing and BS. But if
you reveal some secret - it makes you real. However, don't reveal too many of your dark secrets.
When you mess up - apologize. If we liked you we will readily forgive you. And we will like you more because of
your apology. Make this a standard practice for all your people.
Display an honest interest in them. The core principle of building relationships is this. We like those who make us
feel good about ourselves.
Good relationships take time, effort and consistency.
© George Torok is the author of
“Your Guide to Networking Success”. He is the co-author of the national bestseller, “Secrets of Power
Marketing”, the first guide to personal marketing for the non-marketer. As host of the weekly radio show he
has interviewed over 400 business leaders. Order your copy of “Your Guide to Networking Success” at http://www.business-networking-tips.net/