If you found the networking genie in the bottle would you know what to ask
Have you watched some networkers stumbling around at a networking event? They don’t
know what to say when they meet a new person. They don’t even know how to answer when asked a question.
You stumble upon the networking genie-bottle. You rub the bottle and out pops the networking genie.
The genie informs that you can create your perfect network. Instead of the ‘three wishes’ you get to wish for the
three perfect contacts in your perfect network. You only need three people in the perfect network. It would save
you a lot of time and money and sharpen your focus.
So imagine if you could create a perfect network of just three people. Who would you want in your perfect
network? The genie is waiting for your answer. Genies are not
patient creatures. Neither would you be if cooped up in a magic bottle.
Hint: Don’t ask for three clients.
Instead ask for three very different people. Each of them is valuable to you in their own way. Together they made
the perfect network for you. Think about the true purpose of your networking.
Your Perfect Network – only three people
A The Client who buys from you, will write a powerful
testimonial and is there for reference.
B The connector who never buys from you - but who sells to
your favorite type of client and is well connected. This person’s word is trusted and priceless. This person will
only recommend you after they trust you. If you are smart you will invest a lot to build their trust.
C The socializer who seems to know everybody and everybody
likes him. He can make tons of connections. Most don’t pay off because they are made on social value. But this
person likes you and speaks well of you and will introduce you to everyone.
If you find the networking genie – ask for those three people.
If you can’t wait to find the genie – then find those three people on your own.
© George Torok is the author of
“Your Guide to Networking Success”. He is the co-author of the national bestseller, “Secrets of Power
Marketing”, the first guide to personal marketing for the non-marketer. As host of the weekly radio show he
has interviewed over 400 business leaders. Order your copy of “Your Guide to Networking Success” at http://www.business-networking-tips.net/